We are a big football family.
I mean, we watch college football.
NFL Football (did you know it’s now on 3 days a week!)
And we enjoy my son’s high school football, every Friday night in the season.
So of course I like to share my analogy. Spending your dollars to run your business smart starts with tracking smart. Work with your CFO or a trusted financial expert to set up a cash flow system that updates in real time: weekly, monthly, quarterly. Why? Because knowing your numbers = making better moves. It’s how you grow, stay in control, and avoid cash chaos. Think of it like a scoreboard: if you’re not watching it, how do you know you’re winning?
